November 05, 2010.
Beautyrest Black and Beautyrest Black Beyond mattresses share select elements including 850 density Variform Advanced Pocketed CoilTM springs. Each spring consists of a triple-wrapped helix of high carbon steel that is designed to provide increased strength, motion separation and conformability. All of the beds include Foam Encased Edge Support for increased support around the around the edge of the mattress as well as a circular knit cover made with modal yarn for supreme softness. Luxurious comfort layers such as NxG® Memory Foam and Progressive Latex Foam help to establish a feeling of pampering indulgence, while fine aesthetic details such as tack and jump borders, jeweled ribbon borders and performance-enhanced quilt designs create an air of refined elegance.
Simmons reserved the Beautyrest Black Beyond moniker for the top three models in the Beautyrest Black collection. These unique offerings redefine the meaning of opulence by pairing GelTouch technology, which supplies a cooling sensation and the greatest level of conformability, with thick layers of NxG Memory Foam and Progressive Latex Foam. Featuring dark gray border fabrics and striking top-of-bed patterns that are a virtual work of art, Beautyrest Black Beyond mattresses are easily recognized and naturally draw attention in the retail environment. Beautyrest Black mattresses have a suggested retail price of $1,799-$3,299, and Beautyrest Black Beyond models are priced at $3,499-$4,999. “We’ve significantly raised the bar with our new Beautyrest Black and Beautyrest Black Beyond models,” said Simmons Vice President of Brand Management Mark Owen. “The 2010 line is not only our most luxurious and most visually appealing Beautyrest Black collection ever, but thanks to Transflexion Comfort Technology, it’s also our most durable line.”
Simmons incorporated the Transflexion® process into the existing Beautyrest Black line last year in order to ensure that the mattresses maintained a consistent feel from the store to the home and throughout the lifetime of the mattress. The company has experienced such success with the results of Transflexion Comfort Technology that Simmons is offering a 20-year limited warranty on all new Beautyrest Black and Beautyrest Black Beyond models.